21247 LM Jan2022

Telling Your Story With Video Schools Share

Why It’s So Important

By Jason Nevel IASA Director of Social Media and Publications

or years, IASA has advocated for superintendents to utilize different platforms to tell their school district’s story. Twitter, blog posts, podcasts, stories in local media and creating Strategic Dashboards are among the options available to help superintendents shape the narrative about their school districts. Increasingly, districts have added another tool to the toolbag—video. To learn more about how school districts are utilizing video to tell their story—as well as the stories of individual students and district programs—IASA spoke to four superintendents about why they believe video is an important tool and what process their districts underwent to create video content. F

4 LM January 2022