21247 LM Jan2022

Tips for Videos: 5

● The superintendent doesn’t need to be front and center. Have teachers, students and staff members tell the story of the district. ● Take an active role in deciding what message you want to convey in the video and determine who the audience is before shooting any footage. ● Provide the videographer with direction on what exactly you want in the video. Don’t leave all the decision making to him or her. ● Develop a plan of how you will share the video. Will it be shared on social media, the district website, a YouTube page, via the school’s messaging system or at an event? ● If Twitter is the primary platform, consider keeping the video under 2 minutes and 20 seconds in length, so it will play in a person’s feed rather than redirect them to a webpage.

We want to highlight what’s going on in your school districts on our magazine’s Videos from the Districts page. Send your school videos with a short description to jnevel@iasaedu.org.

Monthly e-magazine of LeadershipMatters

7 LM January 2022